How to create “customers for life”

The Editor marketing

We’ve just added a new guide to the library our member’s intranet on the various techniques and marketing strategies on how to attract and keep customers for life. The book looks at how successful companies give themselves a successful competitive advantage in the following ways:

  • they set themselves as the standard that their competitors are judged against.
  • they attract new customers at a higher rate than their competitors, and they keep those customers for a longer period of time.
  • their customers tend to do more business, more frequently, with Cult Brands, and they enthusiastically recommend the brand to their family and friends.
  • they charge premium prices, which has an obvious positive impact on profitability.
  • they attract new customers at a higher rate than their competitors, and they keep those customers for a longer period of time.
  • their customers tend to do more business, more frequently, and they enthusiastically recommend the brand to their family and friends.
  • their customers buy automatically without considering a competitor
  • they command loyalty that when, for whatever reason, they are not available, a customer might wait rather than switch to another brand.

Read the full guide

Premium members and partners can log in to the member’s intranet and access the full version of this guide as well as other titles, articles, checklists etc. in the resources library.
You can join Business & Management Support (Wessex) for free.
Premium membership is only £10.00 per month.