Understanding the 2014 Social Media Landscape

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Just in case you haven’t seen this already, there is an excellent infographic on the most popular social media channels compared against four key aspects and rated. along with useful information in plain english.

While other platforms have come and gone from this annually updated infographic–the first one ran in 2010–Facebook, Twitter, LinkedIn, and YouTube have been mainstays.

For 2014, the Big Four are joined by newcomer SlideShare, Google+, Pinterest and Instagram.

Each platform is evaluated by four key criteria:

  • SEO,
  • brand awareness,
  • customer communication,
  • traffic generation,

And has performance compared with the past two years (except in cases where the platform was not previously included).

Just click on the infographic, below, to download a printable PDF version. Or click here

Be prepared to zoom out to get the whole image on your screen