What’s the Difference Between a Small Business Coach and a Consultant?
We believe you need both a small business coach and a small business consultant to help you with your business. It’s optimal if you can find both skill sets in one person. Here’s why.
Working with a Small Business Coach
Like a sports coach, a small business coach works on bringing out the best that’s already inside you. In small business coaching, they focus on the “bigger picture” of what it is you want to create for your business (and your lifestyle), and talk about what will keep you motivated to move forward on your dreams, goals and tasks. Together, you focus on developing you to your highest potential, as well as developing your business. The small business coach should encourage you, support you, applaud you, empathize with you, and help you to discover honest insights into where things aren’t working as well as they could.
What Does a Small Business Coach Work on with You?
- Action Planning
- Limiting beliefs
- Time management
The net result of small business coaching is that you create a fool-proof plan for moving forward and the coach partners with you to support you in actualising that plan in your business.
Working With a Small Business Consultant
A small business consultant comes to the partnership as an expert, whether it be in small business marketing, web design, strategy planning or growing a business. He or she teaches you skills, suggests better systems for your business or better Internet marketing techniques, and so on.
After careful discussion and analysis of what results you’re looking to achieve, the consultant and you create a plan of action for you to move forward on your projects.
The focus of consulting is to get projects and tasks done that will enhance your business.
What does a Small Business Consultant work on with you?
- Business planning & strategy
- Service/product offerings and pricing
- Direction of business
- Delegation/dealing with staff and sub-contractors
- Lead generation
- Closing the sale
- Traditional marketing planning
- Internet marketing planning
- Project planning
- Search Engine Optimisation
- Setting up eCommerce
- Social Media marketing
- Systems for running your business
- Website planning
We did like this analogy that illustrates the difference between a small business coach and a consultant:
A business coach will help you understand how and why you ride a bicycle, help you to determine what’s holding you back from riding properly, and jog along next to you as you ride.
A business consultant will explain why one bike is superior to another, teach you how to ride the bike, and if necessary, ride the bike for you.
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I am a partner with Bentleigh & Cavanaugh, a professional practice providing business clients with IAG, support & resources to drive business improvement & development. I am retained by a number of organisations in a management capacity to help them manage their business dynamically, taking advantage of and combining current management techniques and the latest technologies to help them develop and grow.
I’m always up for an exploratory coffee if you want to discuss anything to do with management, business growth marketing or networking (or motorbikes and huskies)
I’m one of the founders of Business & Management Wessex, and I’m proud to serve on the regional board of the Chartered Management Institute of which I’ve been a member for 15 years.